(一)亞沙會理念

　　“海韻、陽光、激情、時尚”

　　釋義：最貼切、最形象地體現了亞沙會的特點及籌辦的方向和目標。

　　(二)亞沙會口號

　　“快樂在一起”

　　釋義：體現了一種天人合一的和諧理念，表達了人與人、人與自然和諧相處的美好愿望。體現了一種永恒的快樂，亞沙會是一個歡樂的大PARTY，會讓人時刻回味與海陽、與亞沙會在一起的快樂。突破了以往運動會口號的形式，用一句富有深意的短句作為口號易引起廣泛關注，令人回味，發人深思。

　　(三)亞沙會會徽名稱：海之魅釋義：

　　作品整體體現了天人和一的和諧理念，三個動感的人物聯手共舞，寓意亞洲人民象一家人一樣和睦相處，同享沙灘運動帶來的無窮快樂。

　　突出濱海旅游3S(陽光、沙灘、大海)元素，正確定位海陽濱海旅游特色，展現海陽作為第三屆亞洲沙灘運動會舉辦城市的獨特風情和魅力。

　　作品運用線條的魅力勾勒出像沙灘排球、足球和游泳的3個運動姿態，同時，又像火焰，像海水，鮮明生動的體現出沙灘運動會特色。三個動作充滿力量、激情與美感，彰顯出參賽健兒的奮力拼搏，展現青春活力，運動之美。

　　下面黃色的一筆象征金色的沙灘，與上面運動的人體姿態和燦爛的太陽共同組成了一幅形象而精彩的沙灘運動會的情景，體現了沙灘運動激情、陽光、時尚的獨特魅力。

　　會徽主體圖案是一個漢字“海”字的造型，既代表第三屆亞沙會的舉辦地中國海陽，也體現了沙灘運動會的濱海特色。一筆畫的巧妙設計給人以獨特的視覺感受，凸顯出設計的藝術感染力。

　　Vision: Sand and Sun, Passion and FashionInterpretation: A most appropriate and vivid expression of the features of Asian Beach Games, as well as the direction and objectives of the Games preparations.

　　Slogan: Share the JoyInterpretation: A concept of unity of man and nature, expressing a good wish for the harmony between human and human, human and nature, and meaning a long-lasting happiness. Asian Beach Games is a big party and always reminds all participants of the joy of being together with Haiyang and Asian Beach Games. It is a reform in form on the Games Slogan by using a meaningful phrase to attract wide attention, leaving people with a lasting aftertaste and worthy their careful study.

　　Emblem:Charm of SeaInterpretation: An overall concept of unity of man and nature is embodied in the emblem. Three moving figures hold their hands together, symbolizing that Asian people are living in harmony like a family and enjoying the great pleasure brought by beach sports. Three S elements, sun, sand and sea, are emphasized and aim to show the tourist features and to reflect the unique culture and charm of the host city of the 3rd Asian Beach Games. By one magic line, three sport postures of playing beach volleyball, playing football and swimming are outlined, like flame and like seawater. It is a proper and vivid description of the features of beach games. The three postures are just a combination of strength, passion and beauty of sports, representing the athletes' spirit of struggling, energy of competing and beauty of playing. Together with the sport postures and bright sun, the yellow line beneath, which composes a vivid and spectacular scene of Asian Beach Games, reflects its unique charm of passion, sunshine and fashion.The theme image of the emblem is similar to the Chinese character “海”. “海”, with its pinyin form “Hai”, not only represents Haiyang as host city of the 3rd Asian Beach Games ,but reflects the features of the Beach Games here. The delicate one-line design gives people a unique visual beauty and fully displays its artistic beauty.